Fashion's Night Out

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When asked how we should help stimulate our economy you might answer with more jobs, tax cuts or increased aid to struggling localities. Well, how about with events?

Fashion's Night Out is a worldwide event that strives to boost the global economy through the fashion industry. U.S. and International editors of Vogue coordinated celebrations in their respective fashion capitals in hopes to aid customers lacking confidence in the fashion and retail industries. On September 10th, over 700 retailers and designers across the five boroughs of New York City participated in the event. Neither tickets nor invitations were required to attend any of the Fashion's Night Out activities. Retailers implemented creative ideas in order to promote the fun in shopping once again. For example, shops in Brooklyn surprised customers with a pop-up block party and cook-off. Celebrities such as Justin Timberlake, Blake Lively, and Victoria Beckham made guest appearances at stores throughout Manhattan. In addition to encouraging retail shopping, proceeds from Fashion's Night Out t-shirt and tote bag sales went to a charity benefiting a 9/11 rehabilitation project.

Hopefully worldwide events like Fashion’s Night Out will become a means of breaking out of our current economic recession, while having a lot of fun at the same time!

by Jessica Marzelli